The retail company Amazon will process 1,114 virtual users for false assessments in order to increase demand for some products. Amazon says its reputation is being affected by these assessments.
Over a thousand users of retail Amazon sales portal will be processed by the US company by have made false ratings to some products with the intent to promote, reported on Sunday, 18 October, the BBC.
The Amazon says its reputation is being undermined due to these reviews “false, misleading and not authentic “and that many of these false assessments are paid by companies to increase interest in their products.
The lawsuit, filed in Seattle in the United States, is against unknown since the company still does not know the real names of those who made the fraudulent assessments.
The company says it has detected several attempts vendors to entice users to give ratings out of five stars to their products on site service offerings and Fiverr.com tasks.
The Fiverr is not one of the targets of the Amazon process and, according to the BBC, the site is helping Amazon to address the issue.
Amazon It says even if the false assessments of five-star worth only $ 5 (4.4 euros).
“Even though they are few, these assessments may affect the trust that consumers and most sellers and producers have in the Amazon, “the company said in his complaint on Friday, 16 October.
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