Coca-Cola introduced the ‘Social Media Guard’, an intriguing accessory that makes us realize that social relations are further away than a phone but very close to us. It is a marketing campaign that draws attention to the dangers of excessive use of social networks. See the video.
It’s called ‘Social Media Guard’ and is the new bet of Coca-Cola in its market conquest. Does not mean that Coca-Cola intends to enter the markets of social networking, but created a strong message that the video of this campaign gave visibility to the brand.
‘Social Media Guard’ is no more than a guard, which protects us from a bad critter: dependency on social networks. This saves work in the form of accessory, placed around his neck -. Similar to what animals use when humans want to prevent them from scratching the ears to protect them
This
guard that Coca-Cola has not stop us from scratching the ears, but forces us to look the other way up, where are people – people who lose sight, even if they are on our side, when depend on the social networks.
The campaign has the power to make us realize an obvious fact, but it goes on unnoticed. Watch the video and see the ‘Social Media Guard’. Does it need one?
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