RTP yesterday presented the 5i: the brand of choice for all second screen apps of public service station. After downloaded completely free for tablets and smartphones, 5i (available at: www.rtp.pt/5i ) will a new experience of consuming television content.
RTP, the public service operator, is thus the first to submit a second application screen, assuming clearly as the company’s most innovative media in Portugal.
“Five is” brand new RTP reveal an innovative, interactive, unimaginable, unbelievable and unlimited way of watching television. The 5i will be made available on a selected set of RTP programs. The “5 To Midnight” premiered last pioneer and revolutionary way to view and interact with television. The “Portugal The Voice” will be the following program to make available “5i” app.
Interacting and participating via a second screen the content transmitted by the first screen, the second screen technology provides an innovative and synchronized experience to viewers via social media activity , voting in real-time messaging, chats, viewing and access to extra content, search and exchange information. Thus meets the new consumption habits and relationship with television as well as a more intense and deep connection with the contents therein al transmitted, giving the consumer a feeling of belonging to a community.
addition to its innovative television viewing experience through 5i, this application opens a world of opportunities for advertisers, while the Continent and Zon are the first partners to invest in the potential of the app 5i 5 to Midnight
For the launch of this pioneering and disruptive application, RTP launched an intense multimedia advertising campaign internally, attended and involved some of the top guys in the station mission to present to Portuguese potential of this innovation. The advertising campaign runs until the end of February, on television, radio, internet, press and outdoor.
launch of “5i” is part of the strategic management of technological innovation and media that RTP drew with the creation of PIMS (English Innovative Media Solutions). The second screen application was developed entirely from scratch in Portugal by the company Innowave.
5i RTP – APP 1st Second Screen in Portugal
No comments:
Post a Comment