The good news for Microsoft and Nokia in the mobile phone market not often occur. This Monday is an exception: the market share of Windows Phone, which most sales are on Nokia devices, is that more is to grow in the five largest European markets, according to data from Kantar analyst.
Accounting Germany, UK, France, Italy and Spain, Android has 70.1% of the market, iOS has 16.1%, Windows Phone gets 9.2%, and BlackBerry devices (the ones falling) are up by 2.4%. Microsoft’s system had the highest growth: 4.2 percentage points, representing an increase of 45%. The information relates to Kantar consumer market and does not include sales business.
The figures show that the UK is the market where those phones have more penetration, with a share of 12% in three months ended in August. In the same period last year, Windows Phone was only 4.5%. Already in Germany, Windows Phone can reach 8.8% of consumers (was 3.8% in 2012), value that puts the system near the iOS, which equips the iPhone, and that country has a share of 9.5%. It is the only country analyzed by Kantar that this proximity is verified. In France, the Microsoft platform has grown from 5.6% to 10.8%. On the other hand, in Italy and Spain, the Windows Phone has a share, respectively, 9.5% and 2.2%. In the Italian case, showed a slight decrease of 0.8 percentage points, while in Spain rose 2.2 points. In addition to the reduced expression system from Microsoft, the Spanish market is still characterized by hegemony of Android, which is found in both high-end devices such as mobile phones into low cost: in this country, the Android has 90.8% market share. In no other platform even come close to 80%. In 2011, Nokia and Microsoft signed a partnership that made the Finnish manufacturer spent to equip their smartphones with system of the American multinational. Since then, Nokia has put on the market models of various ranges. Last month, announced the divestiture of mobile phones to Microsoft.
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