Why Yahoo! bought so many small businesses? - Tecmundo

(Image Source: Playback / PhysOrg)

Gradually, Marissa Mayer makes a revolution on Yahoo!. Since taking over the company in July 2012, the CEO has managed to reinvent the image of the company, making it once again relevant to the market and the technology sector.

this period of little more than a year in charge, Marissa raised billions of dollars from the sale of shares of the Chinese website Alibaba, and with this cash, invested in a series of acquisitions of startups and small businesses, bringing new talent for Yahoo!.

buying strategy startups is known by Americans as “acqui-hire”, a term that combines the words procurement and contracting, in English, and that means the absorption of promising talents of the market to be part of the company.

Yahoo!

For a younger

In general, this measure has shown very positive results for Yahoo!. The purchase of the site Tumblr, in May this year, was seen as one of the best decisions Mayer. After all, Yahoo! urgently needed to rejuvenate your brand and again be attractive to young people.

Marissa admitted that the purchasing strategy of Tumblr aimed to rescue this public, and it paid a small fortune just by youthful appeal and the factor of the network. Despite the investment in brand 1 billion dollars, the acquisition Blog reversed in a jump in the number of accesses of pages of Yahoo!, who came to beat Google recently.

In addition, the company introduced earlier this month its new logo, the first change in its visual identity for years. The proposal was heavily criticized by the public, especially since the new features bring depth contours and shading that are in disrepair, but Mayer seems to believe in the concept.

For a

Yahoo! Mobile

Another important focus of Marissa in the process of restructuring the company is developing products and solutions for the mobile handset market.

Yahoo!

image before the public was a company stuck in time, but the CEO is changing so rapidly. Marissa reformulated applications Mail and Yahoo! Weather, and change the visual presentation of Flickr.

buying small companies have also favored this scenario. The intent of these acquisitions is not just absorb young talent, but enhance the services offered through the tools developed by these entrepreneurs.

The CEO Marissa Mayer. (Image Source: Playback / Yahoo!)

this last year, Marissa has bought more than 20 startups and small-medium size varied between apps for portable devices and tools for web. Some of these acquisitions have been questioned, as is the recent case of Rockmelt.

browser was very promising when it was released a few years ago by adding social networking to the browsing experience, but over time it lost its adherents and falling into oblivion. The CEO of Yahoo! acquired last month the tool.

In this case, the rule in the “acqui-hire”. Marissa has not paid by Rockmelt, but before that the programmer who developed the program. The idea is to bring entrepreneurs and keep them in business so they can produce new products for Yahoo!.

With this strategy, Marissa has changed the history of the company. Before her, Yahoo! was discredited by the market, and now back to being one of the most important and influential in the world.