Hiroshi Yamauchi third chief executive of Nintendo, died on Thursday at age 85
Yamauchi took over in 1949 the functions of his grandfather in the Japanese company, when Nintendo was specialized in the manufacture of cards. Passed control of the company Satoru Iwata 53 years later.
Yamauchi was responsible for the company’s transition to the thread that popularized throughout the world: the video game consoles. After having diversified business areas of the company, Yamauchi met the engineer Gunpei Yokoi, who died in 1997, and together they founded a new division specializing in electronic games.
The first portable console business, the Game & Watch was launched in 1981 and had his first major success, the game Donkey Kong. Yamauchi, the 12th richest man in Japan and the second largest shareholder of Nintendo, was admitted to a hospital in Kyoto, with pneumonia when he died.
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