Apple overtook Coca-Cola as the most valuable brand in the annual list of consulting firm Interbrand, one ranking which is a benchmark in the industry.
is the first time since the list began to be compiled in 2000 that Coca-Cola is not the first. Dropped to third, overtaken by Google too.
“Occasionally, a company changes our lives, not just their products, but with its ethos. This is why, after 13 years of Coca-Cola at the top of the Best Global Brands, Interbrand has a new number one – Apple, “reads the report.
Interbrand estimates that the Apple brand worth 93,800 million (72,600 million), representing an increase of 28% over the 2012 estimate. The Coca-Cola worth 79,200 million (58,500 million euros), 2% more than last year.
list of the ten most valuable brands, six are technology companies. In addition to Apple and Google, IBM also arise (Fourth), Microsoft (fifth), Samsung (eighth) and Intel (ninth). The remaining positions are occupied by General Electric, McDonald’s and Toyota. Between 2012 and 2013 there were no new entries in the “top ten”, just position changes.
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