The Instagram is moving toward e-commerce within the social network. After entering ads in feed , the Facebook application has announced it will allow make purchases through photos and videos . The feature will come in testing in the coming days in ad posts. Next to the ‘now shop’, are three more buttons:. ‘Install now’, ‘Sing up’ and also ‘learn more’
Know the Instagram TechTudo? FollowTechTudo_Oficial
The new function will be used to log into a site, learn more about a product or downloading applications, for example. Just click the button below announcement, located on the right. The user will then be directed to the site, the App Store or page to choose the form of payment, if any.
Ads ‘best’
The social network will also use the Facebook even more data to target ads according to friends, tanned pages and location, among other data. The increase in targeted ads take place gradually until the end of the year. Feedback mechanisms will also be improved, according to the Instagram, to ensure that users have more control over the content they view.
A third action is intended to make it easier for small and large companies to buy ads on Instagram. For this, it is being developed an API for Instagram and Facebook ads. Interfaces are available for purchase within the next few months and help small shops and local businesses.
The movement of the photo-sharing service aims to increase the number of advertisers. According to Instagram, advertisements within the application generate 2.9 times more feedback from users that online advertising in general, which was measured by the Nielsen consulting.
Via Instagram
No comments:
Post a Comment