The Instagram and Pinterest will now include shopping buttons or subscription services through its applications. With new features, social networks throw themselves on the e-commerce market and provide new tools to advertisers.
The social network Instagram, which has more than 300 million users, and since October 2013 integrates sponsored publications, will now include new buttons (below the images), which will allow buy, install or endorse a product or service, reveals the Tech Crunch.
The news does not end here, Instagram will benefit from greater integration into Facebook’s advertising tool and its database, which will allow thinning ” targeting “demographic. If it was possible to Instagram advertisers set a target audience based on location, gender and age of the audience, it is now also possible to target advertising based on what the user follows on Instagram or does “like” on Facebook.
When the user clicks on one of these new buttons, opens a window (a mini-browser) that will disappear once the operation, making the user return to the social network.
In order not to alienate the audience, Facebook (owner of Instagram) has also promised to improve the feedback tools to enable greater control and increase the relevance of ads that you see.
The Pinterest, in turn, also announced that it will allow them to buy through its application Products announced some of their “pins” (publications in this social network).
So, sponsored publications will now have a buy button that will allow the user to purchase the product directly through the application.
Ben Silbermann, CEO of the company, quoted by the Financial Times, announced on 2 June that more than 2 million products will be available for purchase in the US through the iPhone or iPad, later this month. Is scheduled for a second phase to expand the service to devices with Android system.
According to the CEO, this new functionality Pinterest was the main request the millions of users of social networking.
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