LISBON – The new version of Iris and the new app IN Iris, an application that works as an extension of the TV to the tablet, stand as the greatest innovations of the television market in Portugal since the launch of this interface.
The US returns to innovate in the Pay TV market and creates new international standards on experience and relationship with television. Having been a pioneer in the new generation of television interfaces, with the launch of Iris service for 4 years, the US innovation team developed with internal know-how, a new generation of Iris interface even smarter.
Since 2011 the Iris offers innovative services in the domestic market and in some cases internationally, as the restart tv, automatic recording, Iris Online and Youtube on TV. Today these services are commoditized in Portugal and the US back now to present a world first to the market offering a clever fusion between the user and the content available at all times.
The new Iris provides a fully use personalized, recommending users the most valued content depending on their use and slot. In addition, the US also launches the application IN Iris, for iOS and Android tablet, allowing access to additional information about the programs that are taking place in TV and shipping, for viewing on TV, selected content on the tablet.
The Iris, within this new format, already in their service customers and NOS Iris app is available for free in the App Store and Google play.
New Iris, the future of TV
The new version Iris features a new design that will continue to revolutionize the way the Portuguese relate to the TV and interact with the various contents. This new version takes every user, a TV to suit their own interests. The customization with recommendations throughout the interface, is the new keyword will dictate Iris was once again, the trends of their television experience.
The Iris now offers a more intuitive and natural experience with its new features and possibilities of interaction. Your intelligent facet makes recommendations as a means of support,
guide and create added value to the customer, facilitating, automatically, access to content that interest you more face to your tastes and the time zone.
These suggestions and recommendations are to be present from the main menu and in all areas of Iris which, in turn, began to have a more practical and intuitive reorganization.
As the area – TV, Guide, File, Video Club, Apps, Shop and Research – in which the user is you can quickly view the programs that are being broadcast on the most viewed channels by itself; access live and recorded programs recommendations automatically via the Auto-Save feature; access the apps you use most and video store movies according to your preferences.
The Guide also included the highlights and recommendations for the user in the subject of movies, shows, documentaries, sports and series.
App IN Iris, television in the palm of hand
pioneer in the Portuguese market and the international level, the app IN Iris merges television with the tablet, allowing you to enjoy the experience Iris so further innovative in the context of multidevice interaction.
Free and available for iOS and Android tablets, the new app optimizes the personalization experience and user recommendation by automatic and intelligent interaction between the TV and the tablet.
With the US Iris you can:
• The tablet to the TV – find appropriate programs to profile and customer preferences and “send” in one movement, content to see on TV;
• From the TV to the tablet – synchronize the app with TV and explore information related to the program or movie that is taking on TV (cast, related, videos, photos, soundtrack or ranking IMDB);
• In tablet – access to recommended content according to customer preferences, most viewed content in Iris ‘More Popular’; create playlists of favorite programs for ‘Watch Later’ and lists of tags organized by categories (‘The Trace’).
The application NOS Iris also includes the ‘Command’ feature that lets you use the tablet to control the TV.
This app is assumed as the answer to the question “how to find out what truly want to see?”. After the launch, unprecedented worldwide, the Auto-Save that provides access to more than 25,000 content that passed in the last 7 days on TV and the availability of millions of web content on the TV, the US now responds to this challenge to market.
The US Iris is, again, a launch that will change the television viewing experience and advise clients on the best selection of what you want to see
The US Iris discovers adds and complements … Iris grew.
The market asked US responds 1st
The Iris and the App IN IRIS provide a fusion of TV and the tablet responding to trend of using market:
– 58% of people surf the internet while viewing TV;
– 52% of the second screen fans seeking content related to the program you are watching ;
– 3.1 hours consumption of TV a day;
– 4.2 hours of internet usage per day;
– 1,15h average time of use of apps;
(In study “A day of our lives on the Internet” New Expression / Marketest)
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