Spotify has 60 million active users and 15 million are subscribers to the premium version – one that involves the payment of a monthly fee to use the service without limitations and no ads. But is that there are 45 million people listening to free music that is worrying publishers like Universal.
Universal, representing some of the most popular artists in the world as Katy Parry, will.i.am, U2, The Who or Robbie Williams, is negotiating new licenses with Spotify. But the publisher wants the service to impose more limits on the free version, with the aim of raising the number of users who pay for the platform.
Who advances the information is the Financial Times that reveals two numbers that justify the alleged taking of Universal’s position: in 2014 the US music publishers received $ 295 million of free versions of streaming services while the paid versions accounted for 800 million dollars in revenue.
The strategy that the publisher is allegedly preparing may also have been “inspired” a bit in absentia of Taylor Swift, one of the most popular artists of today and believes that Spotify model does not adequately remunerate work and success of artists. Spotify says it has paid two billion dollars to artists.
Having the Universal as an enemy would be a setback in Spotify’s strategy, but the company seems very unwilling to change course. “Without free, paid would never succeed. We do not want to destabilize our growth. We believe that this model works,” said the executive of Spotify, Jonathan Forster, the US newspaper.
But what seems to continue to keep the publishers with the streaming companies is the fact that there is the problem of piracy and there are services like YouTube that continue to make available all free content and any platform.
Written under the new Spelling Agreement
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