Yahoo! , which includes the most famous list of services of Internet history and has the third site of most used search the world will be purchased Verizon, one of the largest operators of telephony and Internet provider in the US, for $ 4.83 billion (about US $ 15.87 billion). The agreement was made official on Monday (25), but should only operate in 2017.
All about Yahoo!
The acquisition of Yahoo It is part of Verizon’s strategy to create a strong competitive enough to go toe to toe with the giants like Google and Facebook – digital leaders ads. That is, the focus is to increase the share of the online advertising industry. The provider had already bought another well-known platform, AOL in 2015, but still not known whether the brand will be absorbed and its renamed services. The trend of Verizon, so far, has been to keep your new assets – the result of acquisitions like this -. With their original brands
One of the possibilities is that both Yahoo as Verizon are merged into a single service that, combined with the resources of his own Verizon, would be large enough to threaten his rivals and would initially more than one billion users.
“We buy AOL to improve our strategy of providing a multi-platform connection for consumers, creators and advertisers. The acquisition of Yahoo! will by Verizon in a competitive position as one of the largest global media companies, “summarized the director and CEO of Verizon, Lowell McAdam.
The portal Yahoo offers several different types of communication products, such as news, e-mail, Yahoo! Messenger and your Yahoo! Search search service, which is second only to Google and Bing. In addition, the brand owns Flickr and Tumblr. – Photos and blog platforms
The purchase includes the Yahoo brand !, but some assets of the company are not included in the transaction, as her actions in the Chinese group Alibaba and Yahoo Japan. The expectation is that the name change group after the completion of the sale in 2017.
What changes to the Yahoo user?
So far, Verizon has not announced any change in the operations of portal services that may impact the operation for end users. The expectation, however, is that, with time, they receive new integration capabilities with other services provider.
The $ 4.83 billion paid by Yahoo! are a value more higher than what the market thought to be the current size of the platform, which would be $ 3.9 billion, according to the Wall Street Journal. Still, the price is modest compared to the peak of the site, which was $ 125 billion in 2000, and less than the purchase offer made by Microsoft in 2008, which was $ 45 billion.
Via Verizon and The Next Web
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