Portugal is a small market, but it is also a market where Sony has been successful. PlayStation 3, which arrived in 2007, about half a million units were sold. In all consoles, home and portable, the PlayStation totals a 65% share of the market, according to company figures. The new PlayStation 4 will be sold at midnight. Comes in crisis, but with the direct competition months away and the mission of keeping Portugal as a good market for the multinational.
“The crisis manifests itself in all sectors and this market is no exception,” recognizes the public relations for Sony Computer Entertainment in Portugal, Sandra Easter. And the sales figures for games in 2013 embody the statement. Data recently provided to the public by GfK show that by the end of September, sold 969 000 copies of games for consoles in Portugal, which meant a turnover of € 25.7 million. This value is 17% below the turnover recorded in the same period of 2012. “Despite the crisis, consumers seek ways of entertainment at home,” says Sandra Easter.
new console from Sony, the cheapest model will cost around 400 euros, 100 less than it cost the PlayStation 3 at launch (the price is not specific to Portugal and is equal in all markets of the Eurozone) . The PS4 will cost 100 euros also less than the new Xbox One, Microsoft (which will be sold only in the next year) and about 100 more than the Wii U, Nintendo. Often, the consoles are offered for sale on models with differences in technical specifications and integrated packages that include games and accessories -. All elements that make the prices vary
As usual with the arrival of a new model, the price of the old model will fall. The PlayStation 3 will remain in stores and Sandra Easter estimated that the console will continue to sell “for many years”, something that has happened with the PlayStation 2, which continued to attract buyers long after the PS3 to debut.
Amonggames in retail and those that can be bought online, will be available at launch 23 titles, including well-known games series, like Call of Duty Ghosts, Assassin’s Creed IV Black Flag and FIFA 14.
The console was released in the U.S. two weeks ago. Sony says it has sold one million units in 24 hours. Microsoft, for its part, announced shortly after having sold over a million Xbox consoles One
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