Travel is fashionable – and surf the Internet in search of the best destinations, hotels and tourist attractions as well. Maybe that’s why – and why the tourism area “is one of the industries most is investing in the digital area” – the Frog has partnered with Trip Advisor, “the most site Travel’s world”. The partnership resulted in a new website: the Frog Travel. It came from a “dating more or less mutual” between Sapo and Trip Advisor, confessed the director of the portal, Filipa Martins, the Observer:
Dating [ between Sapo and Trip Advisor] was more or less mutual. Both sites are leaders in their market [Sapo is the leading portal on the internet in Portugal, Trip Advisor is the world's leading site in the area of travel], so the partnership was very obvious, very natural, “he said.
the new website of the Portuguese portal aggregates the content present in the TripAdvisor community: from information on tourist destinations to the more than 300 million reviews and ratings made by users (the cities, the hotels and restaurants, for example). But adds them own content produced by bloggers and Portuguese journalists, tourism.
“We are delighted with this partnership with SAPO to integrate critical and TripAdvisor ratings in the new Frog Travel” welcomed Gwenael Merlin, responsible for TripAdvisor partnerships, which, according Filipa Martins, was pleased with the project, “to have a community dimension, to add reviews bloggers Portuguese and allow interaction “with users.
Initially, the leaders of frog thought integrate a Travel section of the Frog Lifestyle . But decided to isolate it and create your own website due to the growth of tourism in the country and trends of tourist information consumption, as stated by the portal director:
[the Frog Travel] could have been a section to be included in lifestyle , but we felt we should isolate. This is one of the industries most is investing in the digital area “
The decision gave birth to a site Scuba,” adapted to all platforms, “and where users can interact through the “ticket-Cards”, a section where they can report their travel experiences.
the core of bloggers and Portuguese travel journalists who collaborate with the project brings together elements coming 9 different blogs. One is Susana Ribeiro, a journalist for over 15 years and responsible for site Travel with Me, elected in 2015 for Best Travel Blog in BTL Blogger Travel Awards. Susana says a project like this, “perhaps, should have been done some time ago”:
The Frog will do one thing, maybe, already had It has been made some time ago, which is to add criticism and reviews of Portuguese bloggers [a single site]. (…) The blogs are important “
The new bet Frog arises by two factors explain those responsible. On the one hand, the tourism industry is growing, particularly in Portugal – only 2014 to 2015 grew by 9.3%. On the other, the digital is rapidly developing, especially in tourism.
According to the World Tourism Organization, 2015, cited by the Frog, “95% of people use digital tools before, during and after his travels in search of the best tourist experiences and the average client visits or uses a combination of 19 sites and applications while traveling. ” In Portuguese users, the trend will not be much different. And the frog wants to lead the offer in the area, with a website whose business model work in a “normal internet logic-based advertising”:
We do not have numbers [ goals] to give, but we believe we have good numbers to present [in the future], both in readership and profitability, “he said.
Edited by João Cândido da Silva
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