Monday, November 25, 2013

Apple pays 265 million maker of Microsoft's Kinect - EN Journal

Responsible Apple has confirmed the deal but excuses himself to talk about the company’s plans apple. Israeli company changes hands for € 260 million.

Apple has confirmed the purchase of this Sunday PrimeSense, the Israeli company that became famous for creating the technology of the Kinect, the motion sensor launched by Microsoft for the Xbox 360.

The company

cost $ 360 million to Apple, about € 265 million. The apple brand has confirmed the deal but not worth what the goals with the acquisition: “From time to time we buy smaller companies but not spoken in our plans,” said Kristin Huguet, responsible Apple

.

PrimeSense, based in Tel Aviv, develops 3D sensors since 2005.

Besides having been behind the Microsoft Kinect, the Israeli company has been in recent years to create hardware and software designed for mobile devices. It is this part that analysts believe that Apple want to bet.

company led by Tim Cook has a good market share in the world of smartphones and tablets, with the iPhone and the iPad, and may in the future incorporate the PrimeSense technology in their products.

trademark of Apple is also developing a TV, which should reach the market only in 2015. Motion sensors can thus be expected in the new television American company.



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