Exports of canned grew almost 17% between 2012 and 2013 totaled almost EUR 206 million in foreign sales, in which the protagonist is sardines.
For the general secretary of the National Association of Manufacturers of Canned Fish (ANICP), Castro e Melo, the data is not a surprise because the industry has always been facing the export, which enabled him to mitigate the effects of the crisis. “Probably not suffered the effects that other sectors have suffered because it is an industry that has always been very devoted to exports. The industry retains Portuguese always lived, and still lives, in international markets. Exports to over 70 countries, long ago, “he said.
In 2013, exports of canned fish reached about 50 thousand tons (16.3% getting above the amount sold in previous) year and increased 15.7% in value, totaling 206 million euros, “one of the largest growths in recent years”, according to the head of ANICP.Canned sardines represent about one third of this volume, having been exported about 18 tons in 2013 (9.8% more than the previous) with the value increasing to 84 million euros (18.3% more than in 2012), according with official statistics Datapescas.
Here are the tuna, with ten thousand tons in 2013, valued at 56 million euros, and then canned mackerel and mackerel, some of which were exported More than eight thousand tons (37 million euros).
Contrary to what happens in international trade in the internal market “80% or more of consumption” corresponds to canned tuna.
Castro Melo moves forward with an explanation: “Here in Portugal, the consumer usually has access to fresh sardines” and probably prefers fish prepared this way, because “a fish is easily accessible, which does not happen in other countries. “
The canning supplies are primarily sardines captured by national siege fleet, under normal conditions, but will get it to other countries where our species when it is scarce in Portuguese waters what has happened in recent years, said the secretary-general of ANICP.
Tuna is captured and imported “in various places”, with a “small part” from the Azores.
However, companies insist on looking for new markets. “Exports have increased for some Portuguese speaking countries, for example, that Angola, in 2012, was the first export market for canned outside the European Union,” said Castro e Melo. Now, “Brazil is a complicated market because it has many technical barriers.”
The head of ANICP said the Portuguese canning enter “very easily” in the Brazilian market “if everything ran normally”, but there are many obstacles to overcome. “As they are also producers of canned create many difficulties for the export of ours,” he said, listing charges, taxes and specifications that make it “too complicated”. In the European Union, France, England and Italy are the main customers of Portuguese preserved.“There is an aspect that has contributed to the growth that is called the ‘present health’,” said Castro e Melo, remembering that sardines, tuna and mackerel integrate groups so-called ‘blue fish’ (fish containing fats to be healthy).
In addition, the industry knew “modernize” and appeal to the tastes gourmet of new consumers with the help of chefs who also began to see preserved in the possibility of creating more elaborate dishes.
The turnover of the 21 industrial units in operation in mainland Portugal and the Azores, which employ between 3500 and 4000, currently amounts to around € 320 million.
Sausage tuna
Cofisa (Canned Fish Figueira da Foz) invested 1.2 million euros the development of a sausage tuna designed to attract younger consumers who value healthy eating. The product came to market just over one month after crossing a “slow and difficult” process to gain the desired consistency without compromising the taste of tuna, said the president of Cofisa, José Freitas.
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