Samsung launches phone with alternative system to Android – The Associated Press

Android operating system, developed by Google, has been critical to Samsung winning first place in the mobile market. But the South Korean company decided to test an alternative platform and show the first phone on the market equipped with Tizen system.

The Samsung Z will go on sale in Russia in the third quarter, sales may extend to other countries, according to a company statement released on Monday. The device will already shown this week, a programmer for the platform event in San Francisco.

The brand dominates the global market for smartphones for all models with prices, but the user experience, as well as revenues from the main store applications are mainly in the hands of Google. With Tizen, which can also be used by any manufacturer, but whose development Samsung has an active role, along with Intel, the company has more control over this part of the product. In addition to the phone, you also launched an application store.

Samsung got last year almost a third of the smartphone market , according to figures from analyst IDC. The Android was installed on 78% of all smartphones offered for sale by various brands.

“Samsung launches its first Tizen device. What does this mean for consumers? Nothing. None besides make it worth switching from Android value, “he wrote on Twitter, the research director for IDC’s European mobile phone market, Francisco Jeronimo.

In the pictures released to the statement, the use of Tizen interface resembles Android. The phone, with a 4.8-inch screen, includes some features of high-end brand, like fingerprint reader and a system energy saving, designed to allow the unit to function with very low battery levels.