Microsoft launches new Nokia and want to have more than 10% market share in … – The Associated Press

Microsoft and Nokia in Portugal presented on Thursday in Lisbon, two models of smartphones Lumia, which are part of the strategy for the Windows Phone system has, around the end of this year, a share of at least 10% of the national market.

The aim was unveiled by Microsoft CEO, John Couto, the first joint conference of the two brands in Portugal, which took place just over a month after the U.S. multinational has completed the purchase of the business of the Finnish mobile phone company. “is expected at the end of the year, [or] early next, clearly being the third platform,” said John Couto to a crowd of reporters, adding want to achieve a share of “rapidly at least two digits. ”

In the presentation, Microsoft’s headquarters, also attended the former general director of Nokia Portugal, Luís Fish, who now heads the division of mobile devices in Microsoft. The whole team was integrated Nokia Portugal.

The company showed the Nokia Lumia 630, a model that hit the market a few days ago for a price of 190 euros free operator and serves to help win the segments of lower prices where the range of growth may be greater. The low end models will be 52% of sales of smartphones in 2017, stated Louis Fish, based on data from a consultant market. “It is here that a large slice of opportunity,” he said, since this segment there are still users who have not migrated to conventional mobile phones.

The Lumia 630 has a 4.5 inch screen, a processor Snapdragon quad-core 1.2 GHz processor, 512 megabytes of RAM and eight gigabytes of internal storage. Supports two SIM cards (the version sold by operators, only one). A model equal but with 4G connectivity will be sold from July.

Also in July, will hit the market another model presented. The Lumia 930 has a five-inch screen, quad-core 2.2 Ghz, two gigabytes of RAM and 32 gigabytes of storage space. The camera will be 20 megapixels. The price is not set yet, but the specs indicate a high-end model.

At the event, Microsoft CEO noted that the company has ceased to be in the leading position when it had accounted for only market for computers, moving to a position of only 12% of global market share, while also making the bills to smartphones and tablets .

“We lost the train and are now recovering at a rapid pace, “he said, admitting that the two rival platforms – Android and iOS, Apple – have a breakthrough that will take time to recover. “We have to make a much larger than our competitors enormous effort,” he said, referring both to the promotion of products with the Windows system, such as the capture of programmers who create applications for the Microsoft platform. This is a very important factor to attract consumers, but has proved tricky for the company, with some popular applications to choose not to be, or arrive later, Windows Phone.