Optimus presented on Tuesday a new brand for domestic Internet and fixed call that does not require the user to buy the television service. Called WOW.
Director of residential unit Optimus, Renato Ribeiro, presented the mist brand at a press conference in Lisbon, explaining that the idea arises in a context in which communications operators offer integrated solutions that include voice , television and Internet access. But there ‘a younger age, more urban than spend so much time on TV “, so do not want to spend money on this service.
The new brand comes up with an advertising campaign starring the comedian Bruno Nogueira , who signed a contract that prevents advertising the other mrcas the telecommunications sector. The advertising expenditure exceeded the million euros. 
No comments:
Post a Comment