An autonomous Porsche? Never. “He who has one will want to drive it …” – EN Journal

                     

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> Who thinks that Porsche will invest in autonomous cars deceives himself. The German brand is justified, “Who has a Porsche will want to drive it,” says Oliver Blume, CEO of the sports brand

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Anyone who has a Porsche do not want to be led. And following this principle, the German sports brand sets aside any project that includes the construction of an autonomous car.

The conduct is, in the eyes of the sports brand, aciam all pleasure . So entering a Porsche to sit and be driven is a scenario, only for passengers that the driver carry

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In an interview with the Westfalen-Blatt newspaper , the CEO of Porsche produced a revealing phrase. Who has a Porsche will want to drive it, “said Oliver Blume.

Several brands, including BMW and Mercedes, will bet on this type of technology, which make the driver superfluous. But Porsche puts the driver at the heart of its strategy and will put out any kind of technology.

The JaguarLand Rover revealed in last Monday that it will begin testing in the UK, models circulating without driver.

Oliver Blume also wove curious considerations on technological connection of smartphones to the automotive industry. For that charge, “an iPhone is to put in your pocket and not for use on the road.”

The CEO of Porsche also revealed that a prototype plug-in hybrid 911 will hit the market by 2018.

According to Reuters, the Boston Consulting Group estimates that the autonomous car market (or with partial autonomy, as the automatic parking) is expected to grow to 13 percent by 2025, reaching a market share about 39 billion euros.