Apple and Samsung produce eight out of 10 of these ‘smart watches’ sold worldwide
Orders for smartwatches , digital watches with communication skills, exceeded for the first time sales of Swiss watches abroad in the last quarter of last year, showing a reversal in the trend of consumption, according to Strategy Analytics.
according to the data of this consultant, quoted in the news site Quartz, sending smartwatches in the last three months of 2015 reached 8.1 million units, while traditional Swiss watches were up by 7.9 million
. “luxury watch manufacturers that dismissed the smartwatches as a threat to business is to learn a crucial lesson: never underestimate the Apple” writes the news site, noting that the US manufacturer is 63% of items of merchandise, followed by Samsung with 16%.
together, these two technology giants account for eight out of 10 of these ‘ smart watches’ sold worldwide.
in January, the Federation of the Swiss Watch Industry presented the figures, which show that the shipments decreased 8%, partly due to the slowdown of the Chinese economy, which join the 4.8% registered decrease in total last year.
in contrast, the ‘smartwatches’ industry has had an exponential growth of 315.6%, a value that despite high is normal for an industry that is taking its first steps – the Apple Watch, for example, was launched in April last year
.
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