Birthday
Launched in 2003, service has revolutionized the distribution of digital content
James Della Valle
10 years ago, Apple took an initiative that changed the music industry in the world, launched the iTunes Music Store. Presented on April 28, 2003 by Steve Jobs, Apple’s founder, the service has emerged as a complement to the iPod line of devices. The combination of the two products has opened new opportunities for the market and created a standard that is followed even today because of the company’s rivals.
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Store
The idea was to offer a legal alternative to services pirated music sharing, which then flourished in the network. The iTunes Music Store, which later became known only as iTunes Store, offering the premiere phonograms 200,000, sold at $ 0.99 each.
At first, the business model does not enthused labels, since they failed to sell albums. But the success of the shop quickly changed the layout of these companies. Four months after the launch of the service, more than 10 million songs had been downloaded by users, which guaranteed investment in a version of iTunes for Windows platform (before it was only available for Macs), ensuring its expansion to a public greater good. The Apple logo also began investing in television shows, movies and books. But were the applications that came with the first iPhone models, which marked a new phase Store. Just three days after its launch in 2008, the area accounted for more than 10 million downloads.
Future in streaming – At the beginning of 2013, the company reported that 25 billion songs were sold by the iTunes Store since its launch. But ten years later to change the music market, Apple is considering a new twist, this time, to adapt to new habits, already exploited by rivals such as Netflix and Spotify: having your own video streaming service and music. The new service should not be long, helping to keep the iTunes Store that shows strength in the area of ??applications, which already has 40 billion downloaded programs since 2008, between paid and free.
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successes of 2003 and 2013 on iTunes
1st place
2003 music Hey Ya! , the American group OutKast, topped the list of downloads in the iTunes Store. In the current ranking, first place gets Just Give a Reason , the American singer P! Nk.
1st place
2003 music Hey Ya! , the American group OutKast, topped the list of downloads in the iTunes Store. In the current ranking, first place gets Just Give a Reason , the American singer P! Nk.
2nd place
Fallen , the Canadian singer Sarah MacLachlan, took second in the ranking of the store in 2003. In 2013, the position was hit with Can not hold us , the American singer Macklemore.
3rd place
It is My Life , the American group No Doubt scored the soundtrack from iTunes users in 2003 and won third place in the ranking of the store. Already in 2013, the position was with American Justin Timberlake and his music Mirrors .
4th place
Fourth ranking in 2003 was with the music White Flag britânca the singer Dido. Ten years later, the position went to I Love It , the Swedish duo Icona Pop
5th
2013 Clocks, British band Coldplay, was in fifth position. In 2013, the place was occupied by the American group Imagine Dragons and their music Radioactive .
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