Gadgets
for the first time in the sales history of smart watches, aka ‘smartwatches’, recorded higher rates to the watches ‘traditional’.
according to the report prepared by the consulting firm Strategy Analytics estimates and surveys that have sold more than 8.1 million ‘smartwatches’ the last quarter of 2015, ie, more than 200 thousand units than those sold in traditional watches that only registered a sales volume of 7.9 million. the leadership of the sales of this type of smart watches belongs to the technology giants Apple and Samsung ensure 80 percent market share worldwide.
The Swiss watch industry, producer of most traditional watches, has been hit particularly hard with very sharp falls in the two main markets in terms of sales (Hong Kong and the United States). These two territories are responsible for acquiring the highest quality products of the alpine country products.
The rest of the Swiss watch sales world increased, but were unable to overcome either the rise in selling smartwatches or the fall in the two main markets as previously had said. The situation was also stepmother to the Swiss industrialists thanks to the high exchange rate of the Swiss franc and the slowdown in the global economy has affected the profitability of the sale of more expensive watches such as those produced by the brands Rolex and Audemars Piguet. sales fluctuations in this industry, even 1 or 2%, representing losses in the millions of francs
Source: The Verge
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