Cookies are software programs installed on the user’s browser. Serve to record your online activity and enable brands to compile information about habits and preferences, in order to target advertising that show every netizen due to this activity.
It is thanks to the massive use of such programs that if one day do a search on Booking or another gender website about accommodations in Freixo de Espada a Cinta, the next week every time you surf the Internet will emerge small ads with proposals related to this location. Even if you have no plans to return there or not there has come to go, or want to effectively do so.
Advertising is a major source of Facebook’s revenue, which uses information gathered from the its 1.7 billion users to sell to advertisers that take advantage of Facebook Audience Network, similar to the Google platform, which helps advertisers direct your advertising to recipients who else might be interested.
With the announcement of the extension of the use of cookies to users with no account on the service, Facebook also revealed that those who do not want to be followed by cookies will have the opportunity to point out, by pressing a button integrated into the side of the ads.
it also ensures that has mechanisms to protect users from intrusive ads and Europe, starting this Friday, there’s a new banner that gives information about the news. In the region the legislation at this level is more restrictive and all sites are required to report using cookies and asking the user’s consent to do so.
At this point, who type in the browser a Facebook address even if they do not sign the social network, you will see a message stating that the company uses cookies to “measure the ads and provide a safer experience,” inside and outside the social network.
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