Sunday, August 10, 2014

Face launches app for famous – The Time


  Facebook launched an application for famous public figures and quickly interact with their fans. Called “Mentions”, the app for the iOS, Apple, allows users to see when they are mentioned in the social network and enter the conversation and share updates and to start a session of questions and answers.
 


 


 Released last month in the United States, the application is now also available for Brazilian VIPs, but only pages scanned by Facebook can be used.


 


 In a statement at the time of release in the USA, Facebook announced that 800 million people are connected to athletes, musicians, actors and other opinion makers. During the World Cup, there were over 1 billion interactions between public figures and their fans.


 


 Through mentions, these artists can enter any conversation that have been cited both by “ordinary” people as other famous or media.


 


 From there, cheering for their idol is enjoying its publication, responding to the question that begs or hit a nice chat on a late afternoon with nothing to do.


 


 In practice, it mentions an improved mobile Facebook application, with some tools that facilitate interaction with thousands of followers version. In addition to traditional “News Feed”, or news feed, the app has a “Trending” section, with the most talked about topics of the moment. The app also has notifications on quotes to the celebrities “see what fans are saying about them and participate in conversations.” In addition to photos, videos and status updates, mentions allows for sections of questions and answers live with followers. In Brazil, one of the artists who tested the application was Marcelo Tas, who relished the platform. Another interesting case happened with Hawk singer, the Rappa, who promoted a “Face to Face” and discovered that the father of one of the participants of the conversation had cancer and that the band’s music “Angels (For those who have faith)” was helping O treatment. Hawk ended up recording a video for the girl’s father. In the USA, Mariah Carey is the most adept artist mentions.

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