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Friday, March 18, 2016 3:58 pm > 2k


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the US today launches a revolutionary offer in order to eliminate the barriers which affect the consumption of data: a new plan internet access, a carefree way through tariff All or package Four 3GB.

customers now enjoy 3GB of mobile data card, which translates, on average, over 60 thousand emails exchanged, 6000 visited web pages, 700 videos viewed on Youtube or 5000 posts published on Facebook.

in addition to enhancing the volume of mobile data packages Four arise now with the advantage of total data distribution. That is, it becomes possible to define the specific amount of data that the client wishes to have on each card that is associated with the package, according to the profile of each user

In this way the US intends to monetize data consumed, giving the customer a greater degree of freedom in managing their mobile data.

Kanguru offer

Along the increase in the supply of mobile data in the tariff Everything and 3G Four package, the NOS also makes it more robust its mobile broadband offer Kanguru.

Easter is synonymous with holidays and increased use of internet mobility and thinking about it, the US strengthens its range of tariffs, giving it more gigas.

Thus, the tariff Kanguru S and M go to 3GB and 7GB. Now, internet 7GB everywhere costs only € 11.49 per month, and in adherence to Kanguru M and XL, the NOS also offers hotspot Kanguru 3G, enabling its customers to share internet with other devices or users 10 .

With these new offerings NOS gives even more reasons to Portuguese to switch to your network. This is another step in its strategy of leadership, asserting itself as the fastest growing operator in the mobile market in Portugal. In 2015 the US was more than half of the customers option (6 out of 10 Portuguese) who changed mobile operator, demonstrating the dynamism of the company and the growing attractiveness of your offer.

Campaign NOS ‘Changes Everything’ and reflects a new paradigm in data consumption in Portugal

with the new range of mobile data on your phone to US, which currently states as the operator with the network Mobile the fastest growing in Portugal, it is shown to the concerns that affect your customers and positions itself at the forefront in providing the services that the Portuguese more need for their day-to-day, surprising and challenging the market.

This liberalization of consumption data, which reflects a new paradigm in the telecommunications market in Portugal, is reflected in the media campaign “3GB on the phone changes everything ‘that will be released today.

the campaign whose creative concept is signed by Havas, will be present on TV, radio, online film and US stores.

to communicate this change, truly revolutionary, it was used a powerful visual metaphor with balls of all colors brand, symbolizing the abundance of data and the freedom associated. The film used about 50,000 colored balls, 70 extras, 22 actors, 2 doubles and 15 “catch balls.” Filming took place lasted only one day with 23h of work.

The TV movie through a succession of everyday scenarios where people are in the day-to-day that normally would use data on your phone . Suddenly a colored ‘rain balls’ falls on the characters, symbolizing abundance and ‘data explosion’ that only the new offer of US guarantees.

From now on the US promises to change all the way to consume data in Portugal, with the lives of the Portuguese to be benefited with more freedom in the way they exploit the capabilities of their smartphones.

View the spot here

Tags:
  • the US Campaign ‘Changes Everything’
  • facebook
  • hotspot Kanguru 3G
  • internet
  • Kanguru S and M
  • IN
  • offer
  • Kanguru offer
  • 3G Four
  • Four 3GB



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Patricia Fonseca

Addicted to technology, joined the team in 2012 and is responsible for the Leak Business, function that accumulates with the editor of Leak. Not release the phone or iPod and can not stay without experiencing any technological device

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