Apple announced on Monday the launch of the iPhone SE, an smartphone of four inches (10.6 cm), a presentation where CEO Tim Cook returned to tackle the North justice -American the dispute over privacy opposing Cupertino and Washington.
“we need to decide as a nation that the government should have power over our data.” It was with a new position paper by the data privacy of users smartphone that the CEO of Apple opened the presentation event of the new products of the brand. “We were not expecting to be in this position in confrontation with our government, but we believe we have a responsibility to protect your data and your privacy. We will not dismiss this responsibility, “he said.
Once the policy statement, Apple announced in California the launch of the iPhone SE, a 4-inch model that is a response to the still significant demand for smartphones smaller and reverse the prevailing trend in the industry ‘bigger is better’. At a time that Apple loses market share in Asia, this decision aims to take by surprise the competition, which continues to invest in the growth of its high-end models.
In terms of appearance, the SE does not differ much from the iPhone 5s and comes available in shades of black, white, gold or metallic pink. As for the processing capacity, one A9 processor and a coprocessor M9 near the SE 6s, shunning even the 5s in graphics capability and battery life. The new model integrates a camera of 12 megapixels and a video camera 4k.
The model comes to the market on 31 and should be available in 100 countries by the end of May. In Portugal, all information on the SE should be available in the site Apple still on Monday, which is a novelty compared to previous releases and indicates the next arrival of the new smartphone to Portuguese consumers.
for the United States, the reference price of the iPhone SE is $ 399 for the 16GB model and $ 499 for 32GB.
in the same way that Apple responds to a stagnation in sales of smartphone resulting from market maturity, technology announced Monday that replicate the SE revenue in tablets . The iPad Pro also shrinks to 9.7 inches (24.6 cm), maintained however the top model features range and integrating a screen with more light and less glare. Moreover, the company run by Tim Cook even winks to Windows users and introduces the new iPad Pro as an alternative to the PC, allowing the use of a physical keyboard. But the Apple Watch is reduced in the reference price for the US market ($ 299) in an attempt to revive the little exciting sales of the smart watch.
Apple also announced a new version of its mobile operating system. IOS 9.3 includes small changes as possible to protect notes with a password and a new night lighting mode which removes blue light, so as to avoid disruption of the sleep cycle of the user. The operating system of Apple TV, tvOS, also notes an update and passes to allow the search in the app store and the user name of insertion and their password through the Siri voice tool.
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