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Project Ara (Press)
Google plans to launch in early 2015 a line of modular smartphones, whose parts resemble the Lego toy. The device, which will hit the market from $ 50, can be assembled according to the user’s needs. All its components (memory, camera, battery, screen) are joinable. This means that consumers can improve device performance by acquiring new resources.
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The idea was born at Motorola and was incorporated by Google after the acquisition of the company in 2012. The proposal, called Ara Project, the smartphone comes as a set of blocks that can be easily modified – exactly as with Lego pieces.
In an interview with TIME magazine , Paul Eremenko, Google said that the prototype will be ready in the coming weeks. The company’s goal is to launch modular cell in early 2015. Also according to the company, the smartphone will not connect to 3G and 4G networks. The only way to surf the web through the device will be through Wi Fi.
blocks smartphone will be connected through a base, which will be offered to consumers in three sizes: small, medium and large. These skeletons will be sold by the seeker himself, from $ 50, and modules will be developed by manufacturers. The prototype unit will be shown publicly for the first time in April, during a developer conference organized by Google in California.
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