It is perhaps the biggest technological disappointment of the year: Google canceled the development project of a modular smartphone, internally called project Ara. The arrival at this smartphone market was expected by the end of this year. According to sources close to Google ‘ this was an experience of the company that failed, and the company will now focus on other projects. ” The cancellation was advanced by Reuters.
The Project Ara comprised several modules that could be exchanged, the columns to the camera through the processor, thereby achieving a large number of different phones and features and prices more adjusted to the preferences and needs of each client. Altogether there were six modules that customers could incorporate all with great collaboration of external manufacturers to Google, such as would be the case of the columns, developed and produced by experts in high fidelity sound of the Harman. The marketing, as originally planned, would be done through the Google Play store, where you could buy the smartphone and respective modules.
This news comes in to cycle against the enthusiasm transmitted in the conference Google I programmers / . the last year calling for the dedication of the programmers to help in the development
Source: Reuters
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