After last year sales online travel have reached the € 9730 million in the Iberian Peninsula, it is estimated that this year revenues rise 9%. These results illustrate the increasing passage of users of traditional channels to online.
According to the study on e-commerce travel in Spain and Portugal published this Friday by D & B It is estimated that the revenue on the sale of travel over the internet in these two countries later this year, comes to € 10,590 million. The barometer also said that there are expectations that in 2015 was slightly higher get results.
Even after last year have registered a decline in domestic tourism demand, both in Portugal and in Spain, found- a 5.6% increase in the number of revenue in travel purchased online since 2012.The report also found that the number of virtual travel agencies in the Iberian Peninsula is higher than usual number of traditional stores. In 2013, there were 3110
The online portals in Spain grew in business 5.8% in 2013, having invoiced EUR 8535 million. In Portugal the number of sales also increased, but more moderately, turnover stood at EUR 1 195 million, representing an increase of 4.8% compared to 2013.
Sales from own website on the internet accounted for 41.6% of total turnover of airlines. Throughout the Iberian market, the revenues from these sales amounted to EUR 4049 million, representing an increase of 2.4% compared to last year.
Positive expectations the expected growth in activity tourism, coupled with the increased ease of access to the Internet by users, will allow, according to D & B, “an acceleration in the pace of growth of electronic commerce in travel, both short Iberian market and the medium term . “
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