technological Giants renewed partnership. Advertising and use of Bing search engine were reviewed.
The contract signed between Microsoft and Yahoo in 2009 was renegotiated. The original agreement provided for the use of Bing on Yahoo sites and a division of publicity rights associated with the search engine.
After review, Yahoo loses the exclusive use of the Microsoft search software, and the company founded by Bill Gates now holds all ads of rights presented in Bing.
The two companies had entered into an agreement to share technology for ten years, but eventually renegotiate the partnership in mid-term set.
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