Presenting the brand Miguel Almeida, CEO of NOS, stressed that today there is a new operator of telecommunications and multimedia, in the coming years aims “to grow and strengthen market position” . Portugal will be the priority of the group, which however does not rule out enhanced internationalization strategy. For now, at this level, just keep the partnership in Angola, Zap.
“We want to create a brand that is easily associated with all the services we offer,” said Miguel Almeida, adding that “it is also important that the brand is the symbol of our culture and how we shall show the country, there is much more in us. “Since starting tomorrow all points of sale and Zon Optimus adopt new image . All brands of both companies assume the new name. The WTF HS, recently created by Optimus remains on the market.
The new brand hits the market almost a year and a half after being the first steps to merge , with the announcement of the proposal made by the shareholders of the two reference groups for the start of negotiations for the merger.Investment advertising the launch of NOS brand was not revealed by the company. Miguel Almeida said that only dilute the investment of one billion euros that the group has planned for the next five years is negligible.
For customers of Zon and Optimus nothing changes with the launch of the new brand . The provision of services to’ve also remains the same. The big bet for the future is in convergence services said the CEO. The regulatory approval came in August last year and one month after the board of the new company, led by Miguel Almeida, was chosen. The remaining steps required for integration were data missing change the brand of the group, one last element that was achieved today.Written under new Orthographic Agreement
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