Video published on Facebook, displayed on a smartphone. Image Cédito: Facebook
The Facebook shared some statistics that reveal the birth of a new visual language
According to the . largest social network in the world , we are currently witnessing, the world whole, the birth of a new form of visual expression (or a new universal language), which is characterized by the expression of the interests and / or feelings by sharing photos, emojis, stickers and videos and that, moreover, is increasingly more mobile.
According to eMarketeer, in just two years, the video consumption on mobile devices grew 532% in a multiplatform scenario and it is estimated that mobile video grow 14 times between 2013 and 2018 (source Cisco Systems)
Meet some statistics revealed by Facebook:.
- In the past year, the number of video posts by user increased 75% globally -. and 94% in the US
- Overall, the amount of videos of users and tags in the News Feed has been grow 3.6 times from year to year .
- On average, more than 50% of daily Facebook users in the United States , saw at least a video a day
- A significant part of these video views on Facebook occurred via mobile:. 65% globally
With people create, publish and interact more and more actively in video, the composition of the News Feed obviously reflects this evolution of behavior; 76% of Facebook users in the United States find the videos that visualize the social network itself.
For advertisers, mobility gives brands a greater opportunity to reach consumers in a visually vibrant way, transcending language barriers across the screen that users carry with them everywhere. For example, the brand Kate Spade New York recently released the video ‘The Waiting Game’, which showed the actress and singer Anna Kendrick on several platforms, during the holiday season, including Facebook. In just one month, the video reached 9.9 million people, registered 1.8 million views and got 49,000 likes, comments and shares. (Between November 13 and December 11, 2014)
According to Mark D’Arcy, Director of Creative Offer Creative Shop Facebook, “express ideas through film is a key aspect in the way creative people give life to your ideas. With the explosive growth of video on Facebook, it is exciting to see your News Feed become the center of discovery of this work. We are just beginning to wake up to the potential of sight, sound and motion in a world powered news “
More information http://insights.fb.com/2015/01/07/new-universal-language/
No comments:
Post a Comment